Orient Electric Limited is an Indian electrical equipment manufacturer headquartered in Gurugram, Haryana. Part of the CK Birla Group, the company designs, manufactures and markets a range of consumer electrical products including fans, lighting, home appliances and switchgear. It is among the leading players in the Indian fan industry and is listed on the Indian stock exchanges.
| Type | Public company |
|---|---|
| Industry | Electrical equipment, consumer durables |
| Parent group | CK Birla Group |
| Headquarters | Gurugram, Haryana, India |
| Country | India |
| Listings | BSE, NSE |
| Products | Ceiling fans, table and pedestal fans, exhaust fans, LED lighting, luminaires, water heaters, air coolers, small domestic appliances, switchgear |
Orient Electric traces its origins to the fan business established under Orient Fans, which over decades grew into one of India's most recognised fan brands. The wider electrical business was historically operated as a division of Orient Paper & Industries Limited, a CK Birla Group company. To provide focus to the consumer electrical business, the division was demerged into a separate listed entity, Orient Electric Limited.
Orient Electric's product portfolio is organised across several categories:
The company operates manufacturing facilities in India and exports to multiple countries across Asia, Africa, the Middle East and other regions.
Orient Electric is regarded as one of the established names in the Indian consumer electricals industry, particularly in fans, where the Orient brand has long been a market leader. As part of the CK Birla Group, it contributes to the group's consumer products vertical alongside its industrial and services businesses.