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Bajaj Electricals

Overview

Bajaj Electricals Limited is an Indian consumer electrical equipment manufacturing company headquartered in Mumbai, Maharashtra. A part of the Bajaj Group, the company is engaged in the design, manufacture and marketing of consumer appliances, fans, lighting and luminaires, and engineering and projects, including transmission line towers and high-mast lighting systems. It is one of the older and more recognisable household appliance brands in India.

Key facts

Name Bajaj Electricals Limited
Type Public company
Industry Consumer electricals and appliances
Headquarters Mumbai, Maharashtra, India
Parent Bajaj Group
Listings BSE, NSE
Products Fans, kitchen appliances, lighting, luminaires, engineering and projects

Background

Bajaj Electricals operates as part of the wider Bajaj Group founded by Jamnalal Bajaj. The company's product portfolio spans home appliances such as mixers, grinders, irons, water heaters, microwave ovens and air coolers; ceiling, table and pedestal fans; and a range of indoor and outdoor lighting solutions. Through its engineering and projects division, the company has been involved in the supply of transmission line towers, substations and high-mast lighting for public infrastructure projects in India.

The brand has historically used a network of distributors, dealers and authorised service centres across India, and has also expanded into modern retail and e-commerce channels. Bajaj Electricals has additionally manufactured and marketed appliances under licensing arrangements with international brands in segments such as premium kitchen appliances.

Business segments

  • Consumer Products: Domestic appliances, fans, and small kitchen appliances sold under the Bajaj brand.
  • Lighting: Consumer lighting, including LED lamps and luminaires for residential, commercial and industrial use.
  • Engineering, Projects and Procurement (EPC): Transmission line towers, power distribution, rural electrification and high-mast lighting systems.

Corporate structure

Bajaj Electricals is promoted by members of the Bajaj family and is managed under a professional board. The company is publicly listed on Indian stock exchanges and discloses its financial and operational performance through annual reports filed in accordance with regulations of the Securities and Exchange Board of India (SEBI).

Significance

As one of India's long-standing consumer electrical brands, Bajaj Electricals has played a notable role in popularising household appliances in Indian homes, particularly in the small kitchen appliance and fan categories. Its EPC business has also contributed to public infrastructure projects related to power transmission and street lighting.

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