Masaba Masaba is an Indian Hindi-language streaming series that fictionalises the life of fashion designer Masaba Gupta, with her mother, actress Neena Gupta, also playing a fictionalised version of herself. The show blends scripted drama with elements drawn from real-life events, presenting a semi-autobiographical narrative around Masaba's professional journey, personal relationships, and family dynamics. It premiered on Netflix and is produced by Ashvini Yardi's Viacom18 Studios banner.
| Title | Masaba Masaba |
|---|---|
| Type | Web television series |
| Language | Hindi |
| Genre | Comedy-drama, semi-autobiographical |
| Lead cast | Masaba Gupta, Neena Gupta |
| Director (Season 1) | Sonam Nair |
| Platform | Netflix |
| Season 1 release | 2020 |
| Season 2 release | 2022 |
| Number of seasons | 2 |
The series draws upon the public profile of Masaba Gupta, founder of the label House of Masaba, and her mother Neena Gupta, a veteran actress of Hindi cinema and television. Masaba is the daughter of Neena Gupta and former West Indies cricketer Sir Vivian Richards, a fact that has long been part of her public identity and is referenced within the show's narrative.
The format of the series is unusual in Indian streaming, in that the central figures play themselves in fictionalised form, allowing the show to weave together commentary on the fashion industry, celebrity culture, mother–daughter relationships, and identity.
The first season was directed by Sonam Nair, with writing credits including Nair, Punya Arora, and Nandini Gupta among others. The series is produced under Viacom18 Studios, with Ashvini Yardi serving as producer. Season 1 comprised six episodes and was structured as a workplace-and-family comedy-drama set against the Mumbai fashion scene.
Season 2 expanded the narrative across additional episodes, deepening storylines around career setbacks, business expansion, and personal growth, while continuing the format of celebrity cameos and meta-fictional self-representation.
The series received generally positive reviews on release, with critics highlighting the chemistry between Masaba Gupta and Neena Gupta and the novelty of the semi-autobiographical format. Neena Gupta's performance was widely appreciated, and the show is often cited as part of a wave of women-led Hindi streaming content in the early 2020s. Critical response to the second season was more mixed, with reviewers praising the production design and lead performances while noting unevenness in pacing and tone.
As one of the few Indian streaming series to feature its real-life protagonists playing themselves, Masaba Masaba contributed to broader conversations about autofiction in Indian popular media. It also brought mainstream visibility to Masaba Gupta beyond the fashion press and reinforced Neena Gupta's prominence in the streaming era following her career resurgence in films such as Badhaai Ho.