KamaSutra is an Indian brand of condoms and related sexual wellness products. Launched in the early 1990s, it is widely cited as one of the largest condom brands in India by market share, particularly in the premium and mid-premium segment. The brand is owned by Raymond Consumer Care, a part of the Raymond Group, although ownership of the parent business has changed hands over the years.
| Brand name | KamaSutra (often stylised as KS) |
|---|---|
| Industry | Sexual wellness / FMCG |
| Product category | Condoms, lubricants, personal care |
| Country of origin | India |
| Launched | 1991 |
| Parent company | Raymond Consumer Care |
| Market position | Among the leading condom brands in India |
The brand draws its name from the Kama Sutra, the ancient Sanskrit text on human relationships traditionally attributed to Vatsyayana. The choice of name was intended to position the product as an aspirational, lifestyle-oriented alternative to the largely utilitarian condom marketing that prevailed in India through the 1970s and 1980s, which had been dominated by government-promoted family planning brands such as Nirodh.
KamaSutra was developed in collaboration between JK Group's Ansell-linked condom manufacturing operations and the Raymond-owned consumer products business, and was marketed by Trans Marketing Limited (TML), later restructured as JK Ansell and subsequently absorbed into Raymond Consumer Care.
KamaSutra is frequently cited in Indian advertising and marketing studies as an early example of lifestyle-led category creation in the country. By foregrounding pleasure and intimacy rather than disease prevention or family planning, the brand helped shift public discourse on contraceptives and contributed to the emergence of an organised sexual wellness category in Indian retail.
The brand has also engaged with public health messaging, particularly around HIV/AIDS awareness and safe-sex campaigns, and its products are sold through general trade, modern trade, pharmacy chains and e-commerce platforms across India.