Anaita Shroff Adajania is an Indian fashion stylist and costume designer who has worked extensively in Hindi cinema and fashion publishing. She is widely regarded as one of the leading figures in Indian film styling, having designed costumes and looks for several commercially successful Bollywood productions.
| Profession | Fashion stylist, costume designer |
|---|---|
| Nationality | Indian |
| Industry | Hindi cinema, fashion publishing |
| Spouse | Homi Adajania (filmmaker) |
| Known for | Costume design in Bollywood films; fashion direction at Vogue India |
Anaita Shroff Adajania built her career in the Indian fashion industry from the late 1990s onwards, moving between editorial styling for magazines and costume design for film. She is married to filmmaker Homi Adajania, with whom she has frequently collaborated.
Shroff Adajania has styled costumes for a number of high-profile Hindi films, often working with directors such as Zoya Akhtar, Homi Adajania and others associated with Excel Entertainment and Dharma Productions. Her notable film credits include:
Her work on Cocktail, in particular, was credited with influencing youth fashion trends in India, popularising boho and easy resort-wear silhouettes.
Shroff Adajania has been associated with Vogue India as its Fashion Director since the magazine launched its Indian edition in 2007 under Condé Nast. In this role she has overseen fashion shoots, cover styling and editorial direction for the publication.
She founded Style Cell, a styling agency based in Mumbai that works across film, advertising and editorial assignments, and which has trained a number of stylists active in the Indian industry.
Shroff Adajania is considered a pioneer in professionalising the role of the costume stylist in Hindi cinema, a function that was historically subsumed within general costume departments. Her cross-over presence between high-fashion editorial and mainstream Bollywood has been influential in shaping star styling, red-carpet looks and on-screen wardrobes during the 2000s and 2010s.
She is married to filmmaker Homi Adajania, known for films such as Being Cyrus, Cocktail and Finding Fanny. The couple is based in Mumbai.