Overview
White Rhino is an Indian craft brewery based in Malanpur, in the Bhind district of Madhya Pradesh. It produces a range of craft beers for the Indian market and is among the small group of independent craft breweries that emerged in India during the 2010s as state-level liquor regulations began to accommodate microbrewing and packaged craft beer.
Key facts
| Name | White Rhino |
|---|---|
| Type | Craft brewery |
| Industry | Brewing / Alcoholic beverages |
| Headquarters / Brewery | Malanpur, Madhya Pradesh, India |
| Country | India |
| Products | Craft beer |
Background
The Indian beer market has historically been dominated by large lager brands, with strong-beer styles accounting for a significant share of consumption. From the early 2010s, changes in excise rules in several Indian states allowed the operation of microbreweries and, subsequently, the bottling and distribution of craft beer through retail channels. White Rhino is part of this wave of independently operated breweries that sought to expand the variety of beer styles available to Indian consumers beyond mainstream lagers.
Operations
The brewery is located in Malanpur, an industrial area in the Bhind district of Madhya Pradesh that hosts manufacturing units across sectors including food and beverages. Operating from this location places White Rhino within central India, with logistical access to markets across northern and central states.
Products
White Rhino markets craft beer styles aimed at the packaged retail and on-trade segments. Craft offerings in the Indian context typically include lagers, wheat beers, pale ales and stouts, with brewers often adapting recipes to local taste preferences and ingredient availability.
Significance
As a craft brewery operating from Madhya Pradesh, White Rhino contributes to the diversification of India's brewing industry, which has traditionally been concentrated around a few large producers. The growth of breweries of this kind reflects broader trends in Indian consumer markets, including rising interest in premium and differentiated alcoholic beverages and the gradual liberalisation of state-level brewing and distribution regulations.
Related topics
References
- Wikidata: Q60776414