Overview
The Lallantop is a Hindi-language digital news platform operated as a vertical of the India Today Group. Launched in 2018, it publishes news, current affairs, opinion, and feature content primarily through its website and YouTube channel, targeting a young, Hindi-speaking online audience in India.
| Name | The Lallantop |
|---|---|
| Type | Digital news platform |
| Language | Hindi |
| Parent organisation | India Today Group (TV Today Network) |
| Country | India |
| Headquarters | Noida, Uttar Pradesh |
| Primary platforms | Website, YouTube, social media |
Background
The Lallantop was conceived as a Hindi-first digital outlet within the India Today Group, which also owns the Aaj Tak television news channel and the India Today magazine. The name "Lallantop" is drawn from a colloquial Hindi expression connoting something exceptional or top-class, signalling the platform's positioning towards conversational, vernacular news presentation.
Saurabh Dwivedi, a journalist who previously worked with publications including Dainik Jagran and the India Today Group, has been associated with The Lallantop as its editor since its founding phase, and is widely identified as the public face of the platform.
Editorial approach
The platform is known for combining hard news with explainers, interviews, and cultural commentary, delivered in colloquial Hindi rather than the more formal register typical of legacy Hindi journalism. Its YouTube-led distribution strategy has made video bulletins, long-form interviews, and topical shows central to its identity.
Recurring formats on the channel include daily news round-ups, sports and entertainment segments, election coverage, and book and author interviews. The outlet has built a substantial subscriber base on YouTube, making it among the more widely followed Hindi digital news brands in India.
Significance
The Lallantop is frequently cited as an example of the shift in Indian Hindi-language journalism from television and print towards digital-first, video-driven publishing aimed at younger audiences. Its style of presentation has influenced the broader Hindi digital news ecosystem, and it has played a notable role in election-cycle reporting and political interviews in northern India.
Related topics
- India Today Group
- Aaj Tak
- TV Today Network
- Hindi journalism in India
- Digital media in India
- Saurabh Dwivedi
References
- Wikidata entity: Q110362885
- Official website of The Lallantop
- India Today Group corporate disclosures