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The Delhi School of Communication

Overview

The Delhi School of Communication (DSC) is a private institution of higher education based in New Delhi, India, offering programmes in mass communication, advertising, public relations, journalism and allied media disciplines. It is among the early Indian institutes set up specifically to train students for professional roles in the communication and media industries.

Key facts

Name The Delhi School of Communication
Common abbreviation DSC
Type Private institute of communication and media studies
Location New Delhi, India
Country India
Field Mass communication, advertising, public relations, journalism

Background

The Delhi School of Communication was founded as a specialised institute focused on professional education in communication. It was established at a time when Indian advertising agencies, public relations firms and broadcast media were expanding rapidly and required trained entrants familiar with both creative practice and management aspects of communication.

The institute is structured around a postgraduate diploma model, with curricula that combine classroom instruction, industry-led workshops, internships and project work. Course content typically covers media theory, writing for media, advertising and brand communication, consumer behaviour, public relations, corporate communication, digital media, and audio-visual production.

Academic programmes

DSC's offerings are oriented towards full-time postgraduate study in communication. Areas of specialisation generally include:

  • Advertising and marketing communication
  • Public relations and corporate communication
  • Journalism and broadcast media
  • Media studies and communication research
  • Digital and new media practice

Admission usually involves a written test, group discussion and personal interview, with selection based on aptitude in communication, language and current affairs.

Campus and learning environment

The institute operates from a campus in Delhi and emphasises small-cohort teaching, with a faculty mix of full-time academics and visiting professionals drawn from the advertising, journalism and public relations sectors. Industry interaction is built into the academic calendar through guest lectures, agency visits, live client briefs and internships.

Significance

As one of the dedicated communication schools in the National Capital Region, DSC has contributed to the supply of trained professionals for Indian advertising agencies, media houses, public relations consultancies and corporate communication functions. Its presence is part of a broader ecosystem of media education in Delhi that includes university departments and other private institutes.

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