Natural Ice Cream is an Indian ice cream parlour chain known for selling ice creams made primarily from fresh fruit, milk, sugar and dry fruits, without the use of artificial flavours, colours or preservatives. The brand is operated by Kamths Ourtimes Ice Creams Pvt. Ltd. and is headquartered in Mumbai, Maharashtra.
| Natural Ice Cream | |
|---|---|
| Type | Ice cream parlour chain |
| Industry | Food and beverage |
| Parent company | Kamths Ourtimes Ice Creams Pvt. Ltd. |
| Founder | Raghunandan Srinivas Kamath |
| Headquarters | Mumbai, Maharashtra, India |
| Country | India |
| Products | Ice cream |
Overview
Natural Ice Cream is a chain of dessert outlets that operate on a model emphasising seasonal, natural ingredients. Its flavours are typically derived from whole fruits and nuts rather than essence or synthetic concentrates, which has shaped the brand's identity in the Indian dessert market.
Background
The business was founded by Raghunandan Srinivas Kamath, who came from a family with roots in fruit trading in coastal Karnataka. The first Natural Ice Cream parlour opened in Juhu, Mumbai. From this single outlet the brand expanded gradually across Mumbai before extending to other cities in India.
Products
The chain is associated with a wide range of fruit-based flavours, including offerings made from mango (notably the Alphonso variety), sitaphal (custard apple), tender coconut, jackfruit, chikoo (sapodilla), guava, anjeer (fig) and roasted almond. The available flavours often vary by season, depending on the availability of fresh produce.
Operations and expansion
Natural Ice Cream operates through a network of company-owned and franchised parlours across India, with a strong presence in Maharashtra and other western and southern states. The company also supplies ice cream in retail pack formats in addition to scoop-based parlour service.
Significance
Natural Ice Cream is regarded as one of the early Indian ice cream brands to popularise the concept of "natural" or preservative-free ice cream in the organised retail segment. It is frequently cited in Indian food and business writing as an example of a regional Mumbai-based brand that scaled into a national chain while retaining a focus on a single product category.
Related topics
References
- Wikidata entity: Q24439154