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More (store)

More 11122014
More 11122014 Image: Wikimedia Commons. Nikhilb239 / CC BY 3.0

Overview

More is an Indian supermarket and hypermarket chain operating retail stores across the country. It offers a range of grocery, fresh produce, household, and personal care products, and is among the larger organised food and grocery retail networks in India.

Key Facts

Type Supermarket and hypermarket chain
Industry Retail (food and grocery)
Country India
Store formats Neighbourhood supermarkets and hypermarkets
Product categories Staples, fresh produce, dairy, packaged foods, personal care, home care, general merchandise

Background

The More chain was originally launched as part of the retail business of the Aditya Birla Group, which entered Indian organised food and grocery retail in the late 2000s. The brand was developed to serve everyday household shopping needs through a mix of smaller neighbourhood supermarkets and larger hypermarket outlets located in urban and semi-urban markets.

The supermarket business was subsequently restructured when the chain was taken over by a partnership involving Samara Capital and Amazon, becoming part of Witzig Advisory Services (which acquired the retail operations from Aditya Birla Retail Limited). Under the new ownership, the chain continued to operate under the More brand and expanded its private-label offerings.

Store Formats

  • More Supermarket: Neighbourhood format focused on daily and weekly grocery needs.
  • More Megastore (Hypermarket): Larger format carrying a wider assortment including apparel, general merchandise and home products in addition to groceries.

Operations

The chain operates a network of stores spread across multiple states in India, supported by regional distribution centres. Like other organised grocery retailers, it combines store-based retail with home delivery and online ordering in select cities, integrating with digital platforms for last-mile fulfilment.

Significance

More is significant within the Indian retail sector as one of the early national supermarket chains to scale beyond metropolitan markets into Tier II and Tier III cities. Its evolution—from an Aditya Birla Group venture to a jointly held entity involving a global e-commerce player and a private equity firm—reflects broader trends in Indian retail, including consolidation, foreign investment in multi-brand food retail, and the convergence of offline grocery with online commerce.

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