Overview
BIGFlix is an Indian subscription-based video-on-demand service that offers films and related content over the internet. It is owned by Reliance Entertainment, the media and entertainment arm of the Reliance ADA Group, and forms part of the group's portfolio of digital and film businesses.
| Name | BIGFlix |
|---|---|
| Type | Movie on demand / video streaming service |
| Owner | Reliance Entertainment |
| Parent group | Reliance ADA Group |
| Country | India |
| Service area | Online (internet streaming) |
Background
Reliance Entertainment, the parent of BIGFlix, has interests across film production, distribution, gaming, and digital media. BIGFlix was launched as part of the group's strategy to participate in India's emerging online film distribution market, building on its experience in cinema exhibition and home entertainment. The platform draws on Indian-language cinema, with content spanning Hindi and several regional languages.
Service
BIGFlix functions as an over-the-top (OTT) video service, allowing users to stream films on demand through its website and applications. The catalogue is oriented towards Indian audiences, with a focus on feature films across multiple languages. The service has been accessible to users both in India and overseas, targeting the Indian diaspora that consumes Indian-language film content online.
Significance
BIGFlix is among the early Indian-owned movie-on-demand platforms, predating the entry of several global streaming services into India. As part of Reliance Entertainment's digital push, it represented an attempt by an established Indian film business to extend its reach from theatrical and home video distribution into internet-delivered video, a segment that subsequently grew rapidly with the spread of broadband and smartphones in India.
Related topics
- Reliance Entertainment
- Reliance ADA Group
- Over-the-top media service
- Video on demand
- Cinema of India
- Streaming media in India
References
- Wikidata: Q4835663