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Anju Modi

Overview

Anju Modi is an Indian fashion and costume designer known for her work in couture and for designing costumes for Indian feature films. Her practice draws on traditional Indian textiles, crafts, and historical references, and she is associated with revivalist approaches to handloom and handcrafted clothing.

Key facts

Name Anju Modi
Nationality Indian
Profession Fashion designer; costume designer
Field Couture, bridal wear, film costume design

Background

Modi works within the Indian couture industry, where she has built a label centred on craft-based design. Her collections frequently engage with regional textile traditions and embroidery techniques, and her studio produces both ready-to-wear and bridal couture lines.

Career

In addition to running her eponymous label, Modi has designed costumes for Indian cinema, contributing to period and historically themed productions. Her film and couture work is typically presented through Indian fashion weeks and dedicated couture showcases.

Design approach

  • Use of handloom fabrics and traditional Indian weaves.
  • Detailing through hand embroidery and surface ornamentation.
  • Reinterpretation of historical and regional Indian silhouettes for contemporary couture and bridal clients.

Significance

Modi is recognised as part of a generation of Indian designers who have linked couture practice with the revival and continued use of traditional crafts, and whose work in costume design has contributed to the visual styling of Indian period cinema.

References