Vikas Gupta is an Indian television producer, screenwriter and reality television personality. He is best known for his work as a creative head and content developer at major Indian television and digital networks, and for his appearances as a contestant on the reality shows Bigg Boss 11 and Bigg Boss 14, broadcast on Colors TV.
| Born | 7 May 1987, Dehradun, Uttarakhand, India |
|---|---|
| Nationality | Indian |
| Occupation | Television producer, screenwriter, creative director |
| Years active | 2000s – present |
| Known for | Bigg Boss 11, Bigg Boss 14, content development at MTV India and Balaji Telefilms |
| Notable shows produced | Pyaar Tune Kya Kiya, Yeh Hai Aashiqui, Warrior High, Kaisi Yeh Yaariaan, Gumrah: End of Innocence |
| Company | Lost Boy Productions (founder) |
Vikas Gupta was born in Dehradun and brought up largely in Uttar Pradesh. He pursued a career in the Indian television industry from a young age, beginning with assistant roles on production sets before moving into writing and creative direction. He has spoken publicly about a difficult early family life, which he has cited as a motivation for his entry into the entertainment business.
Gupta worked with Balaji Telefilms, one of India's largest television production houses, in creative and writing capacities. He later joined MTV India as a creative head, where he was associated with the development of youth-oriented programming, including the romance anthology Pyaar Tune Kya Kiya, the love-story format Yeh Hai Aashiqui, the campus drama Warrior High, and the crime-based series Gumrah: End of Innocence.
He is also credited with developing Kaisi Yeh Yaariaan, a youth drama produced for Channel V India that gained a significant following among younger viewers and continued in subsequent seasons across television and digital platforms.
He subsequently founded his own production banner, Lost Boy Productions, through which he has produced web series and digital content.
Gupta entered the reality television space as a contestant on Bigg Boss 11, the eleventh season of the Hindi-language reality show Bigg Boss, hosted by Salman Khan and aired on Colors TV in 2017–18. He finished as one of the season's finalists and gained wide public recognition through the show.
He returned to the franchise as a participant on Bigg Boss 14 in 2020, where he entered as a "challenger" during the season's later weeks. He has also appeared on related spin-off and stunt-based reality formats on Indian television.
Within the Indian television industry, Gupta is regarded as one of the creative figures associated with the rise of youth-targeted, episodic anthology programming on cable networks during the 2010s. His work at MTV India and Channel V helped shape a generation of romance and crime anthology shows aimed at teenage and young adult audiences. His later visibility as a reality show contestant brought him a public profile beyond the production side of the industry.
Gupta has spoken openly in media interviews about his identity and personal background, including discussions of his sexuality, making him one of the relatively few public figures in mainstream Hindi television to address such topics on record.