Vaibhav Global

Overview

Vaibhav Global Limited (VGL) is an Indian retail, wholesale and manufacturing company headquartered in Jaipur, Rajasthan. The company operates as a vertically integrated electronic deep-discount retailer of fashion jewellery, lifestyle products and accessories, primarily serving customers in the United States and the United Kingdom through proprietary television shopping channels and digital platforms.

Background

Vaibhav Global began as an exporter of gemstones and jewellery from Jaipur, a city long associated with the cutting and polishing of coloured stones. Over time, the firm transitioned from a business-to-business export model into a business-to-consumer electronic retailer, leveraging its manufacturing base in India to supply finished products directly to overseas television and online shoppers at low price points.

Operations

The group's structure combines manufacturing and sourcing in India and Asia with retail subsidiaries abroad. Key subsidiaries include:

• Shop LC — a television shopping and e-commerce business based in Austin, Texas, serving customers in the United States and Germany.
• Shop TJC (The Jewellery Channel) — a comparable television and digital retail business based in the United Kingdom.

Products are broadcast live for extended hours each day, with a model that emphasises low starting prices, limited-quantity offers and a broad assortment of jewellery, fashion accessories, beauty products and home goods. Manufacturing and aggregation are concentrated at facilities in Jaipur, supported by sourcing operations in other parts of Asia.

Corporate timeline

• Founded in Jaipur with a focus on the export of gemstones and jewellery.
• Acquired television shopping operations in the United Kingdom and the United States, repositioning the company as an electronic retailer.
• Expanded into digital channels, including web stores, mobile applications and streaming platforms, alongside the core TV channels.
• Extended its product mix beyond jewellery to include lifestyle, beauty and home categories.

Corporate social responsibility

Vaibhav Global runs a "Your Purchase Feeds…" initiative under which a portion of each item sold contributes to school meal programmes for children. The programme is implemented in partnership with non-profit organisations in India, the United States and the United Kingdom.

Significance

The company is one of the more prominent examples of an Indian manufacturer moving up the value chain to own the consumer-facing channel in developed markets. Its model integrates Jaipur's traditional jewellery craft base with overseas broadcast and e-commerce retail, and it is frequently cited in discussions of Indian export-led consumer businesses listed on domestic stock exchanges.

Related topics

• Jaipur
• Jewellery industry in India
• Gems and jewellery exports from India
• Television shopping
• Bombay Stock Exchange
• National Stock Exchange of India

References

• Wikidata entity: Q22909601