Think Music is an Indian music record label that operates primarily in the South Indian film music industry. The label is engaged in the acquisition, production and distribution of film soundtracks across languages including Tamil, Telugu, Malayalam and Kannada, and distributes its catalogue through physical media and digital streaming platforms.
| Name | Think Music |
|---|---|
| Type | Record label |
| Industry | Music, film soundtracks |
| Country | India |
| Primary languages | Tamil, Telugu, Malayalam, Kannada |
Think Music functions within the South Indian film industry ecosystem, where music labels typically secure audio rights from production houses in advance of a film's theatrical release. The label releases soundtracks, single tracks, lyrical videos and promotional content tied to film campaigns, and licenses its catalogue to streaming services and broadcasters.
South Indian film music labels such as Think Music play a key role in the commercial cycle of regional cinema, since soundtrack releases are an important promotional driver for theatrical releases. By aggregating rights across multiple languages, the label contributes to the visibility of regional composers, lyricists and playback singers on national and international streaming platforms.