Sanspareils Greenlands, commonly known by its initials SG, is an Indian manufacturer of cricket equipment. The company is among the most prominent makers of cricket bats, balls, gloves, pads and other gear in India, and its products are widely used in domestic and international cricket.
| Industry | Sports equipment manufacturing |
|---|---|
| Trade name | SG |
| Country | India |
| Products | Cricket bats, balls, gloves, pads, helmets, kit bags and related accessories |
Sanspareils Greenlands designs and produces a broad range of cricket gear for amateur, club and professional users. The brand is particularly recognised for the SG Test cricket ball, which has long been the official red ball used in domestic first-class cricket and Test matches played in India.
The firm traces its origins to a family enterprise that was established before the partition of India and later relocated to north India, where it built up a manufacturing base focused on cricket equipment. Over the decades, SG grew from a small workshop-based operation into one of the larger Indian sports goods companies, with manufacturing concentrated in the cricket-equipment cluster of Meerut in Uttar Pradesh.
SG is closely associated with Indian cricket through its long-standing supply of match balls for domestic competitions organised by the Board of Control for Cricket in India, and through endorsements by leading Indian cricketers across generations. The brand is often discussed alongside global cricket-equipment names such as Kookaburra and Dukes, which produce the balls used in other Test-playing nations.