Quikr is an Indian online classifieds and marketplace company headquartered in Bengaluru, Karnataka. It operates a horizontal classifieds platform that allows users to buy and sell goods and services across categories such as mobile phones, electronics, vehicles, real estate, jobs, home services, and education.
| Quikr — Key Facts | |
|---|---|
| Type | Private company |
| Industry | Online classifieds, internet marketplace |
| Headquarters | Bengaluru, Karnataka, India |
| Founder | Pranay Chulet |
| Country of operation | India |
| Website | quikr.com |
Quikr offers a web and mobile-based platform on which individuals and small businesses post free and paid listings. The service is organised by city and by category, and was for many years among the most visited online classifieds destinations in India, competing primarily with OLX.
Quikr was founded by Pranay Chulet, who has continued to lead the company as its chief executive. The platform was initially launched under a different brand name and was later rebranded as Quikr to position itself as a pan-India horizontal classifieds service. Over time, the company expanded from a generalist listings site into a group of vertical businesses targeting specific transaction categories.
The verticals introduced by the company include:
The company grew through a combination of organic expansion and acquisitions of smaller online players in adjacent categories, integrating them into its vertical structure. Quikr has raised funding across multiple rounds from international and domestic investors, and at various points has been counted among India's well-funded internet companies.
The platform is free for most basic listings, with revenue generated through paid promotional features, premium listings, advertising, and value-added services within specific verticals such as real estate and automobiles. Listings are organised by city, allowing the platform to function as a network of local marketplaces under a single national brand.
Quikr is part of the first wave of Indian internet companies that built mass-market consumer platforms in the classifieds and peer-to-peer commerce space. Together with competitors such as OLX, it played a role in shifting traditional newspaper classifieds advertising in India onto digital platforms, and in popularising the resale of used goods online among urban Indian consumers.