PubMatic is an American digital advertising technology company that provides a sell-side platform (SSP) for digital publishers, app developers and online media companies. The firm operates an automated marketplace that connects publishers' advertising inventory with advertisers, agencies and demand-side platforms through real-time bidding and other programmatic mechanisms. Although headquartered in the United States, PubMatic has a significant operational presence in India, where a large share of its engineering and product development is based.
| Type | Public company |
|---|---|
| Industry | Online advertising, advertising technology |
| Headquarters | Redwood City, California, United States |
| Indian operations | Pune, Maharashtra |
| Listed on | Nasdaq |
| Ticker | PUBM |
| Business model | Sell-side platform for programmatic advertising |
PubMatic was founded by Rajeev Goel, along with co-founders including Amar Goel, Mukul Kumar and others. The company was established to help online publishers manage and monetise advertising inventory across display, video, mobile and other digital formats. Over time, its platform expanded to support header bidding, connected television (CTV), over-the-top (OTT) video, in-app advertising and identity solutions for a cookieless web.
While the company is headquartered in California, its Pune office in India serves as a major engineering and operations hub. The Indian centre contributes to product engineering, data science, platform infrastructure and customer support, making PubMatic one of the prominent ad-tech employers in the Pune technology ecosystem.
PUBM, becoming a publicly traded company.PubMatic's core offering is a cloud-based platform that allows publishers to sell advertising inventory programmatically. Key capabilities include:
PubMatic is among a small group of independent, publicly listed sell-side advertising technology companies that compete with larger platforms operated by major internet firms. Its Pune engineering centre is notable within the Indian technology industry for ad-tech specialisation, contributing to the development of large-scale, low-latency bidding systems that handle very high volumes of advertising transactions globally.