Nivia Sports is an Indian sports equipment manufacturer that produces a wide range of athletic goods, including footballs, basketballs, volleyballs, rugby balls, sports footwear, apparel, and fitness accessories. The company is among the better-known domestic sporting goods brands in India and supplies products to schools, colleges, clubs, and several sports federations.
| Industry | Sports equipment manufacturing |
|---|---|
| Country | India |
| Product range | Footballs, basketballs, volleyballs, rugby balls, handballs, sports shoes, apparel, gloves, fitness gear |
| Brand name | Nivia |
| Parent | Freewill Sports Pvt. Ltd. |
Nivia is the flagship brand of Freewill Sports Private Limited, a Punjab-based manufacturer. The brand operates within the wider Indian sporting goods cluster centred around Jalandhar and Meerut, regions historically known for the production of inflatable balls, cricket equipment, and other athletic goods. Nivia's product portfolio spans entry-level training equipment as well as higher-grade match balls used in competitive play.
Nivia has partnered with various Indian federations, leagues, and teams across disciplines such as football, basketball, volleyball, and kabaddi, supplying official match balls and team kits. The brand's footballs have been used at domestic tournaments organised under bodies including the All India Football Federation, and the company has supplied equipment for school- and university-level competitions.
As an Indian-owned manufacturer competing in a market dominated by multinational brands, Nivia is significant for sustaining domestic production capacity in sporting goods and for making competition-grade equipment accessible at the school, college, and grassroots levels. It is part of India's broader sports manufacturing industry, which has historically been an important export sector.