Na Aana Is Des Laado is an Indian Hindi-language television drama series that aired on Colors TV. The serial focused on the practice of female foeticide and the discrimination faced by girls and women in parts of rural India, particularly in the fictional village of Veerpur. It was produced by Sunjoy Waddhwa under the banner of Sphere Origins.
| Title | Na Aana Is Des Laado |
|---|---|
| Genre | Social drama |
| Language | Hindi |
| Channel | Colors TV |
| Producer | Sunjoy Waddhwa |
| Production house | Sphere Origins |
| Setting | Veerpur (fictional village) |
| Theme | Female foeticide, gender discrimination |
The series is set in Veerpur, a fictional village dominated by patriarchal customs where the birth of a girl child is unwelcome. The narrative centres on Ammaji, a powerful matriarch who upholds and enforces regressive traditions, including the killing of female infants. The story follows the resistance to these customs led by the women of the village, particularly Sia, a young woman who challenges Ammaji's authority.
The serial was developed by Sphere Origins, a production house known for socially themed Indian television content such as Balika Vadhu. Na Aana Is Des Laado was telecast on Colors TV during prime time and ran for several years, with later phases of the storyline involving generational shifts and new characters carrying forward the central conflict.
The show brought the issue of female foeticide and the skewed sex ratio in parts of northern India into mainstream Hindi general entertainment programming. It depicted how customs, caste councils, and family hierarchies have historically been used to suppress women's rights, while also showing characters who resist these structures. The character of Ammaji, portrayed by Meghna Malik, became one of the most recognised antagonists on Indian television during its run.
The serial was widely noted for its writing and performances, particularly Meghna Malik's portrayal of Ammaji, which earned her several Indian television award nominations and wins in negative-role categories. The show was also recognised at industry award ceremonies for its socially relevant content.