The MullenLowe Lintas Group is an Indian marketing communications and advertising network headquartered in Mumbai. It is the Indian arm of the global MullenLowe Group, which is part of the Interpublic Group of Companies (IPG). The group operates across creative advertising, digital, design, healthcare, public relations, rural marketing and activation through several specialised agencies.
| Type | Marketing communications group |
|---|---|
| Industry | Advertising, public relations, digital marketing |
| Headquarters | Mumbai, Maharashtra, India |
| Parent | MullenLowe Group / Interpublic Group (IPG) |
| Country | India |
The group traces its origins to Lintas (Lever International Advertising Services), which was set up to handle advertising for Hindustan Lever and grew into one of India's most prominent advertising agencies. Over decades, the agency was associated with several landmark Indian advertising campaigns and pioneered work in brand building for both multinational and Indian clients.
Following a series of global ownership and brand changes within the Interpublic network, the Indian operations were rebranded as MullenLowe Lintas Group, aligning the local business with the global MullenLowe identity while retaining the Lintas name in recognition of its long-standing presence in the Indian market.
The group functions as an umbrella organisation comprising multiple specialist agencies, including:
The agency is regularly recognised at Indian and international advertising awards, including Cannes Lions, Goafest Abby Awards and the Effies. It has been credited with long-running campaigns for major brands across consumer goods, financial services, telecom and public sector categories, and is considered one of the most influential agencies in the history of Indian advertising due to its lineage from Lintas India.