Lenskart is an Indian eyewear retail company headquartered in Faridabad, Haryana. It operates an omnichannel business that combines an e-commerce platform with a large network of physical stores across India and select international markets. The company sells prescription glasses, sunglasses, contact lenses, and related accessories under its own house brands as well as licensed labels.
| Type | Private company |
|---|---|
| Industry | Eyewear, retail, e-commerce |
| Founded | 2010 |
| Founder | Peyush Bansal (with co-founders Amit Chaudhary and Sumeet Kapahi) |
| Headquarters | Faridabad, Haryana, India |
| Key people | Peyush Bansal (CEO) |
| Products | Spectacles, sunglasses, contact lenses, eye-care accessories |
| House brands | Lenskart, John Jacobs, Vincent Chase, Hustlr |
Lenskart was founded by Peyush Bansal, an alumnus of McGill University and a former Microsoft employee, who started the venture after running an earlier classifieds platform called SearchMyCampus. The company began as a pure online retailer, addressing what its founders described as a low penetration of organised optical retail in India and limited access to affordable prescription eyewear in smaller cities and towns.
Over time, Lenskart expanded into physical retail through a franchise-led model, vertically integrated its supply chain by setting up its own manufacturing and lens-fitting facilities, and developed in-house technology for virtual try-on and home eye-check services.
Lenskart operates through a website, mobile applications, and a network of company-owned and franchised stores. Customers can book home eye check-ups in many Indian cities, where optometrists visit with portable refraction equipment. The company offers a try-at-home service, three-dimensional virtual try-on technology, and in-store digital eye examinations.
The company runs an automated eyewear manufacturing facility in Bhiwadi, Rajasthan, and has announced further capacity expansion, including a large facility in Telangana. Vertical integration covers lens cutting, fitting, and frame assembly.
Beyond India, Lenskart has a presence in Singapore, the United Arab Emirates, and other markets. Through its acquisition of Owndays, the group also operates stores in Japan, Singapore, Thailand, the Philippines, Taiwan, Vietnam, and other Asian countries.
Lenskart has raised funding across multiple rounds from investors including SoftBank Vision Fund, KKR, Temasek, Premji Invest, TPG, Kedaara Capital, ChrysCapital, TR Capital, IFC, and the Abu Dhabi Investment Authority (ADIA). Peyush Bansal also gained wider public visibility as one of the investors on the Indian television series Shark Tank India.
Lenskart is widely regarded as one of the largest organised eyewear retailers in India and a notable example of an Indian direct-to-consumer brand that scaled into international markets. Its omnichannel model, combining online ordering with physical stores and home services, has been cited as a factor in the formalisation of the Indian optical industry, which has historically been dominated by small independent opticians.