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Lemon Tree Hotels

Lemon Tree Hotels Limited is an Indian hospitality company that owns, operates and franchises a chain of hotels across India. Headquartered in New Delhi, it is one of the largest mid-priced hotel chains in the country, operating in the upper-midscale, midscale and economy segments.

Type Public limited company
Industry Hospitality
Headquarters New Delhi, India
Founder Patanjali Govind Keswani
Country of operation India (with select international properties)
Stock exchanges BSE, NSE
Brands Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox Hotels, Keys Hotels

Overview

Lemon Tree Hotels operates a portfolio of hotels under multiple brands targeting different price points. Its premium brand Aurika serves the upscale segment, Lemon Tree Premier targets the upper-midscale segment, the flagship Lemon Tree Hotels brand serves the midscale segment, while Red Fox Hotels caters to the economy segment. The company expanded its footprint through the acquisition of Keys Hotels.

Background

The company was founded by Patanjali (Patu) Govind Keswani, a former senior executive with experience in the hospitality and consulting sectors, including Tata's Taj group and A.T. Kearney. The chain was conceived to address a gap in the Indian hospitality market for branded, mid-priced business and leisure hotels.

History

  • The company opened its first hotel in Udyog Vihar, Gurugram (Haryana), establishing the Lemon Tree brand in the midscale segment.
  • It subsequently introduced Lemon Tree Premier for upper-midscale travellers and Red Fox Hotels for the economy segment.
  • Lemon Tree Hotels acquired the Keys Hotels chain from Berggruen Hotels, expanding its inventory significantly.
  • The company launched Aurika Hotels & Resorts as its upscale brand, with properties including a large hotel near the Chhatrapati Shivaji Maharaj International Airport in Mumbai.
  • Lemon Tree Hotels was listed on the Bombay Stock Exchange and the National Stock Exchange of India through an initial public offering.
  • The chain has expanded into Tier-II and Tier-III cities across India, with select properties outside India including in Bhutan, Nepal and Dubai.

Operations and brands

Aurika Hotels & Resorts

Aurika is the upscale brand of the group, with properties in destinations such as Udaipur, Coorg and Mumbai.

Lemon Tree Premier

Positioned in the upper-midscale segment, Lemon Tree Premier caters primarily to business and leisure travellers in metropolitan and key business cities.

Lemon Tree Hotels

The flagship midscale brand from which the group derives its name, present in major Indian cities and tourist destinations.

Red Fox Hotels

An economy-segment brand targeting value-conscious travellers.

Keys Hotels

Acquired by Lemon Tree Hotels, the Keys portfolio is operated under three sub-brands — Keys Prima, Keys Select and Keys Lite — covering different price points.

Inclusive employment

Lemon Tree Hotels is recognised in the Indian hospitality industry for its emphasis on inclusive employment practices. The company employs persons with disabilities and individuals from economically and socially marginalised backgrounds (referred to internally as Opportunity Deprived Indians) across operational roles in housekeeping, food and beverage, and front office functions. The initiative has been highlighted in industry case studies on workplace diversity.

Significance

Lemon Tree Hotels is regarded as a significant player in the growth of branded mid-market hospitality in India, a segment that grew substantially with the rise of domestic business travel. Its multi-brand architecture allowed it to serve travellers across price tiers under a unified ownership and operations structure, and its public listing made it one of the few large publicly traded pure-play Indian hotel chains.

References

  • Wikidata: Q6521344
  • Lemon Tree Hotels — corporate disclosures filed with the Bombay Stock Exchange and the National Stock Exchange of India.