Ishqbaaaz (stylised with three "a"s, also written as Ishqbaaz) is an Indian Hindi-language romantic drama television series that aired on Star Plus. The show was produced by Gul Khan under the banner of 4 Lions Films. It premiered on 27 June 2016 and concluded its run on 29 December 2018. The series revolved around the lives and relationships of the three Oberoi brothers — Shivaay, Omkara, and Rudra — set against the backdrop of an affluent business family based in Mumbai.
| Title | Ishqbaaaz |
|---|---|
| Genre | Romantic drama |
| Language | Hindi |
| Channel | Star Plus |
| Production | 4 Lions Films |
| Producer | Gul Khan |
| Original run | 27 June 2016 – 29 December 2018 |
| Country | India |
| Streaming | Disney+ Hotstar |
| Spin-off | Dil Boley Oberoi (2017) |
The series is set in the Oberoi Mansion and follows the three Oberoi brothers — Shivaay, Omkara, and Rudra — who share a deep bond despite their differing personalities. Shivaay, the eldest, is the head of Oberoi Industries and is portrayed as serious and protective. Omkara is depicted as an artist with a calmer temperament, while Rudra, the youngest, is shown as the cheerful and playful brother. The narrative tracks their individual romantic journeys, family conflicts, and the secrets surrounding the Oberoi household.
The principal cast included:
The supporting cast included Mreenal Deshraj, Ajay Chaudhary, Navina Bole, Mansi Sharma, Sushmita Mukherjee, Reyhna Pandit and Additi Gupta, among others.
Ishqbaaaz was developed by 4 Lions Films, the production house run by Gul Khan, which has also been associated with several Star Plus dramas. The show was originally conceived around the lives of three brothers, and a major chunk of the early storyline focused on the equation between Shivaay and Annika.
The series aired on weeknights on Star Plus and was made available for streaming on Hotstar (later Disney+ Hotstar). During its run, the show underwent multiple format changes, leap sequences and time-slot revisions.
Dil Boley Oberoi, a spin-off centred on the characters of Omkara and Gauri played by Kunal Jaisingh and Shrenu Parikh, premiered on Star Plus on 30 January 2017. After running for several months, the spin-off was merged back into the parent show Ishqbaaaz later that year.
Ishqbaaaz gained a strong fan following during its run, particularly for the chemistry between Nakuul Mehta and Surbhi Chandna, who emerged as a popular on-screen pair on Indian television in the late 2010s. The show is often cited among the notable romantic dramas produced for Star Plus in this period and contributed to the popularity of its lead actors. Phrases and dialogues from the show, including its branded use of "Ishqbaaaz" as an identity for the Oberoi brothers, became part of viewer culture on social media.
Cast members of Ishqbaaaz received nominations and wins at Indian television awards, including the Star Parivaar Awards and Indian Television Academy Awards, in categories recognising lead performances and on-screen pairings.
The show ended on 29 December 2018 after running for over two years. Its time slot on Star Plus was subsequently taken over by other dramas from the network's line-up.