IndiaMART InterMESH Limited is an Indian e-commerce company that operates an online business-to-business (B2B) marketplace connecting buyers with suppliers. Headquartered in Noida, Uttar Pradesh, the company is among the largest B2B platforms in India, primarily serving small and medium-sized enterprises (SMEs), large enterprises, and individual buyers.
| Type | Public company |
|---|---|
| Industry | E-commerce, B2B marketplace |
| Founder | Dinesh Agarwal, Brijesh Agrawal |
| Headquarters | Noida, Uttar Pradesh, India |
| Country of origin | India |
| Listed on | BSE, NSE |
| Website | indiamart.com |
IndiaMART functions as a digital intermediary that allows suppliers to list products and services and enables buyers to send enquiries, request quotations, and conduct transactions. The platform covers a wide range of categories, including industrial goods, machinery, building materials, electronics, apparel, chemicals, and agricultural products. Revenue is largely generated through paid subscription packages offered to suppliers seeking enhanced visibility and lead generation services.
The company was founded in 1996 by Dinesh Agarwal, an engineer who had previously worked in the United States, along with his cousin Brijesh Agrawal. It began as a directory-based service that helped Indian exporters and manufacturers establish an online presence at a time when internet penetration in India was limited. Over the following years, IndiaMART transitioned from a static directory model to an interactive marketplace facilitating buyer–seller interaction.
IndiaMART's platform supports listings across thousands of product categories. The company offers tiered membership plans for suppliers and provides services such as buyer lead management, payment protection programmes, and digital catalogue tools. Its mobile application complements the web platform and is used for enquiry management and supplier discovery.
IndiaMART has acquired and invested in several technology companies serving the SME ecosystem, including platforms providing accounting, billing, and digital workflow tools relevant to small businesses.
IndiaMART is regarded as one of the early movers in India's B2B internet economy. By aggregating large numbers of small manufacturers, traders, and service providers, it has played a role in the digitisation of Indian SMEs and in expanding their reach beyond local markets. The company is frequently cited in discussions on India's digital commerce growth alongside consumer-focused e-commerce platforms.