InMobi is an Indian technology company headquartered in Bengaluru, Karnataka. It operates a global mobile advertising and marketing platform that connects advertisers, publishers, and consumers through programmatic and in-app advertising solutions. The company is widely regarded as one of India's earliest internet "unicorns", having attained a valuation of over one billion US dollars in 2011.
| Type | Private company |
|---|---|
| Industry | Mobile advertising, marketing technology |
| Founded | 2007 |
| Founders | Naveen Tewari, Mohit Saxena, Amit Gupta, Abhay Singhal |
| Headquarters | Bengaluru, Karnataka, India |
| Country of origin | India |
| Chief Executive | Naveen Tewari |
InMobi was founded in 2007 in Bengaluru, originally under the name mKhoj, as a mobile search start-up. The founding team comprised Naveen Tewari, Mohit Saxena, Amit Gupta, and Abhay Singhal. The company subsequently pivoted to mobile advertising, rebranding itself as InMobi to reflect its focus on advertising solutions delivered to mobile devices.
The company's platform serves advertisers and app publishers by enabling targeted advertisement delivery, audience analytics, and monetisation of mobile inventory. Over the years, InMobi has expanded into adjacent areas such as content discovery, lock-screen advertising, and consumer marketing technology.
InMobi operates several products and subsidiaries that together form its technology group:
InMobi is considered a notable example of an Indian-origin technology company that built a globally distributed advertising platform from Bengaluru, with offices across Asia, Europe, and North America. Its 2011 valuation milestone is frequently cited in discussions of the Indian start-up ecosystem as a turning point that demonstrated the viability of large-scale, globally competitive consumer internet businesses originating from India. The company has also been cited as one of the early Indian firms to attract major investment from Japan-based SoftBank.