iYogi is a technical support firm of Indian origin that provides remote technical assistance to consumers and small businesses for personal computers, peripherals, software applications, and connected devices. The company is known for delivering support over the internet and telephone, with a customer base spread across multiple English-speaking markets.
| Name | iYogi |
|---|---|
| Industry | Technical support services |
| Type | Private company |
| Country of origin | India |
| Service model | Remote technical support via phone and internet |
| Primary customers | Consumers and small businesses |
iYogi was founded as part of a wave of India-based remote services firms that built customer-facing technical support operations to serve users in markets such as the United States, the United Kingdom, Canada, and Australia. The company built its delivery model around remote desktop tools, allowing technicians based in India to diagnose and resolve issues on customer machines without an on-site visit.
Its service portfolio typically covered areas such as operating system troubleshooting, malware and virus removal, installation and configuration of software, home network setup, printer and peripheral configuration, and assistance with email and browser issues. Subscriptions were generally offered on annual or multi-year plans covering one or more devices in a household.
iYogi operated technical support centres in India and used a subscription-based pricing model in addition to per-incident support. The firm marketed its services directly to consumers online and through partnerships with hardware vendors, software publishers, internet service providers, and retailers, where its support could be bundled with products or sold as an add-on.
iYogi is frequently cited as an example of an Indian company that scaled a direct-to-consumer technology services business internationally, in contrast to the better-known Indian information technology firms that primarily serve enterprise clients. Its model illustrated how cost advantages and English-language proficiency in India could be applied to retail technical support, a segment historically dominated by in-store service desks and original equipment manufacturer help lines in Western markets.