Eros Now is an Indian subscription-based video on demand (VOD) and over-the-top (OTT) streaming service. It is operated by Eros Digital, the digital arm of Eros International, and offers a library of Hindi and regional Indian films, music videos, and original programming.
| Name | Eros Now |
|---|---|
| Type | OTT streaming platform / VOD service |
| Industry | Digital media and entertainment |
| Parent | Eros International |
| Country of origin | India |
| Primary content | Indian films, originals, music videos |
Eros Now was launched as the digital distribution platform of Eros International, a film production and distribution company with a long-standing catalogue of Hindi cinema. The service was built around the studio's existing film library and expanded with licensed titles, regional language films, and originally commissioned series.
The platform's catalogue includes Hindi feature films alongside titles in Tamil, Telugu, Punjabi, Malayalam, Bengali, Marathi and other Indian languages. In addition to films, Eros Now has produced and released originals across genres such as drama, thriller, and comedy, and offers a selection of Bollywood music videos drawn from its parent company's music label.
Eros Now is accessible through web browsers, mobile applications on Android and iOS, smart television apps, and partnerships with telecom operators and connected device manufacturers. The service is available to subscribers in India and in international markets where Eros International distributes content.
Following the merger of Eros International with the American studio STX Entertainment to form Eros STX Global Corporation, Eros Now became part of the combined group's digital portfolio, positioned as its flagship streaming product for South Asian content.
As one of the earlier home-grown OTT platforms in India, Eros Now is part of the broader expansion of digital streaming in the country, competing with services such as Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5, and JioCinema. Its strategy has emphasised deep catalogues of Indian-language films and integration with telecom bundles to reach mass audiences.