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Elephant Design

Elephant Design is an Indian design consultancy headquartered in Pune, Maharashtra. The firm offers services in brand strategy, identity design, product design, packaging, and digital experience design, working with clients across consumer goods, technology, healthcare, and the public sector.

Key facts

Type Design consultancy
Industry Design services
Headquarters Pune, Maharashtra, India
Country India
Areas of practice Brand identity, packaging, product design, digital design

Overview

Elephant Design operates as a multidisciplinary studio, combining strategic consulting with applied design across physical and digital touchpoints. The studio is among the design firms based in Pune, a city that has developed as a notable centre for industrial and communication design in India, owing in part to the presence of design education institutions and a base of manufacturing and technology companies in the region.

Practice areas

  • Brand strategy and identity — naming, positioning, visual identity systems and brand guidelines.
  • Packaging design — structural and graphic packaging for consumer products.
  • Product and industrial design — concept development, form design and design for manufacture.
  • Digital design — user interface and user experience design for web and mobile applications.

Significance

Elephant Design is documented in open knowledge sources as part of the cohort of Indian design firms that emerged with the growth of organised design consulting in the country. It is one of several Pune-based studios that contribute to the wider ecosystem of Indian industrial and communication design alongside the city's design education and manufacturing presence.

References