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Ekart

Overview

Ekart is an Indian supply chain and logistics company that operates as the in-house delivery arm of the e-commerce platform Flipkart. Headquartered in Bengaluru, Karnataka, Ekart provides end-to-end logistics services including warehousing, first mile pickup, line haul, last mile delivery, and reverse logistics. Originally created to handle deliveries for Flipkart, the company later expanded its services to third-party clients across multiple sectors.

Key facts

Name Ekart
Type Logistics and supply chain services
Industry Courier, parcel and e-commerce logistics
Parent Flipkart
Headquarters Bengaluru, Karnataka, India
Area served India

Background

Ekart began as the internal logistics division of Flipkart, set up to address the limited reach and reliability of third-party courier networks for online retail in India during the early 2010s. Building a captive delivery network allowed Flipkart to support services such as cash on delivery, same-day and next-day delivery, and easy returns, which were considered crucial for the growth of online shopping in India.

Services

  • First mile and middle mile: pickup from sellers and inter-city line haul through a hub-and-spoke network.
  • Last mile delivery: doorstep delivery to consumers through delivery hubs spread across Indian cities and towns.
  • Warehousing and fulfilment: storage and order processing for sellers on Flipkart's marketplace and for external clients.
  • Reverse logistics: handling returns, exchanges and refunds, a significant requirement in Indian e-commerce.
  • Cash on delivery (CoD): a payment-on-receipt option that played a major role in expanding online shopping in India.

History

  • Founded as the captive logistics service of Flipkart to support the company's e-commerce operations.
  • Opened its services to third-party shippers, allowing other e-commerce sellers and businesses to use its delivery infrastructure.
  • Following the acquisition of a majority stake in Flipkart by Walmart in 2018, Ekart continued to operate as the logistics backbone of the Flipkart group.

Significance

Ekart is one of the largest e-commerce logistics networks in India and has been instrumental in extending online retail to smaller cities and rural areas. Its scale, along with similar operations by other firms, has shaped industry practices around delivery timelines, returns handling, and cash-based transactions in Indian e-commerce. The company also competes and co-exists with independent logistics providers serving the Indian online retail sector.

References