Divo is an Indian record label and digital media company that operates in the music distribution, content management and artist services space. The company is associated with the distribution of music across digital streaming platforms and the operation of music and entertainment channels on video-sharing services, with a notable presence in South Indian language markets such as Tamil, Telugu, Kannada and Malayalam.
| Name | Divo |
|---|---|
| Type | Record label and digital media company |
| Country | India |
| Industry | Music, digital distribution, content management |
| Primary markets | Indian languages, with emphasis on South Indian cinema and independent music |
Divo functions as a multi-channel network and music label, working with artists, composers and production houses to distribute audio and video content on platforms including YouTube, Spotify, Apple Music, JioSaavn and Amazon Music. Beyond traditional record-label activity, the company offers services such as rights management, channel monetisation, content ID administration and digital marketing for music labels and creators.
Within the Indian music industry, Divo is part of a generation of digital-first labels that emerged alongside the rapid growth of streaming services and online video. Its work in aggregating regional film music and independent content has contributed to the wider availability of South Indian music on global streaming platforms, and to the professionalisation of digital rights management for smaller labels and individual creators.