Disney Star Asianet refers to the Malayalam-language television and media operations associated with the Asianet group within the broader portfolio of Disney Star, the Indian media subsidiary of The Walt Disney Company. The Asianet network is one of the most prominent media brands in the South Indian state of Kerala and among the Malayali diaspora, with interests spanning general entertainment, news, and movie channels in Malayalam.
| Type | Media company |
|---|---|
| Industry | Television broadcasting, entertainment |
| Primary language | Malayalam |
| Country | India |
| Parent | Disney Star (a subsidiary of The Walt Disney Company) |
| Region of focus | Kerala and Malayali audiences worldwide |
Asianet was launched as Kerala's first private Malayalam satellite channel and grew into a network of channels covering general entertainment, news, films, and lifestyle programming. Over time, the entertainment business of the network was acquired by Star India, then a unit of 21st Century Fox. Following the acquisition of 21st Century Fox's entertainment assets by The Walt Disney Company in 2019, Star India came under Disney's ownership and was subsequently rebranded as Disney Star, with the Asianet entertainment channels forming the Malayalam vertical of that group.
The Malayalam channels associated with the Asianet brand under Disney Star have historically included a flagship general entertainment channel along with sister channels focused on movies, youth and lifestyle content, and high-definition feeds. Programming has covered serials, reality shows, talk shows, film premieres, and major event broadcasts, with the network also producing localised versions of popular formats.
The Asianet channels under Disney Star occupy a central place in the Malayalam television market, shaping popular entertainment trends, supporting the Malayalam film industry through premieres and promotions, and providing a platform for serial drama, reality television, and major cultural events in Kerala. The network's reach extends to Malayali audiences in the Gulf region, North America, and other parts of the diaspora.