Asha Negi is an Indian actress who works primarily in Hindi television and web series. She came to prominence with her role as Purvi in the Zee TV soap opera Pavitra Rishta and later expanded into digital streaming content with platforms such as ZEE5 and Netflix.
| Full name | Asha Negi |
|---|---|
| Born | 23 August 1989 |
| Birthplace | Dehradun, Uttarakhand, India |
| Nationality | Indian |
| Occupation | Actress, model |
| Years active | 2011–present |
| Known for | Pavitra Rishta, Nach Baliye 6, Khatron Ke Khiladi 8, Baarish |
| Languages of work | Hindi |
Asha Negi was born and brought up in Dehradun, the capital of Uttarakhand. She belongs to a Garhwali family. Before entering acting, she participated in beauty pageants and modelling assignments, which led her to relocate to Mumbai in pursuit of a career in the entertainment industry.
Negi made her television debut in 2011 with the Sahara One series Sapnon Se Bhare Naina. She subsequently appeared in Bade Achhe Lagte Hain on Sony TV in a supporting role. Her breakthrough came with Ekta Kapoor's Pavitra Rishta on Zee TV, where she portrayed Purvi Deshmukh opposite Rithvik Dhanjani's Arjun. The pairing became popular among viewers and continued through the show's later seasons until its conclusion in 2014.
She also featured in the supernatural drama Kuch Toh Hai Tere Mere Darmiyaan on Star Plus and the historical series Chandrakanta on Life OK as Princess Iravati.
In 2013, Negi participated in the dance reality show Nach Baliye 6 on Star Plus along with Rithvik Dhanjani; the duo won the season. She later took part in the stunt-based reality show Khatron Ke Khiladi 8 on Colors TV, hosted by Rohit Shetty.
Negi shifted focus to digital platforms in the late 2010s. She starred in the ALTBalaji series Baarish opposite Sharman Joshi, which ran across two seasons. Her other streaming credits include Ludo (2020), an anthology film directed by Anurag Basu released on Netflix, in which she appeared in an ensemble cast featuring Abhishek Bachchan, Aditya Roy Kapur, Rajkummar Rao and others. She has also appeared in the ZEE5 series Abhay and the web project Collar Bomb on Disney+ Hotstar.
Asha Negi is considered among the Hindi television actresses who successfully transitioned from saas-bahu daily soaps to long-form web content during the streaming boom in India in the late 2010s. Her work in Pavitra Rishta contributed to the show's continued popularity, while her digital appearances in projects produced by mainstream filmmakers expanded her audience beyond traditional television viewership.