Anokhi is an Indian retailer specialising in hand-block printed textiles, garments and home furnishings. Headquartered in Jaipur, Rajasthan, the company is widely associated with the revival, contemporary adaptation and commercial promotion of traditional block-printing crafts of north-western India, particularly those rooted in the Sanganer and Bagru regions.
| Name | Anokhi |
|---|---|
| Industry | Retail; textiles and apparel |
| Speciality | Hand-block printed clothing, accessories and home furnishings |
| Headquarters | Jaipur, Rajasthan, India |
| Country | India |
Block printing is a centuries-old craft in Rajasthan, with Sanganer and Bagru being two of its most prominent centres. The technique involves carving designs onto wooden blocks, which are then dipped in natural or synthetic dyes and stamped repeatedly across cotton or silk cloth. Anokhi works within this tradition, commissioning printing, dyeing and tailoring through artisan workshops and producing collections that combine traditional motifs with contemporary cuts and palettes suited to both Indian and international markets.
Anokhi operates a network of stores across major Indian cities, with a flagship presence in Jaipur. Its outlets are typically located in heritage or upmarket shopping districts, and the brand also retails through its own e-commerce channel. Beyond apparel, Anokhi is associated with cafés attached to some of its stores, the best known being the café at its Jaipur location, which has become a recognised stop for visitors to the city.
Anokhi is linked to the Anokhi Museum of Hand Printing, located in a restored haveli in Amber, near Jaipur. The museum documents the history, tools and techniques of hand block printing, displays printed textiles, and hosts demonstrations by printers and block-carvers. It functions as both a heritage institution and an educational resource on the craft.
Anokhi is frequently cited in writing on Indian craft revival as an example of a commercial enterprise that has sustained livelihoods for traditional printers, dyers and tailors while introducing block-printed textiles to a wider urban and global audience. By maintaining long-term links with artisan clusters in Rajasthan and supporting the museum at Amber, the company occupies a position at the intersection of retail, design and craft preservation.