9X Media is an Indian television broadcasting company that operates a network of music television channels. Headquartered in Mumbai, Maharashtra, the company focuses on genre-specific music programming across multiple Indian languages, with channels catering to Hindi film music, regional cinema soundtracks, and devotional content.
| Name | 9X Media |
|---|---|
| Industry | Television broadcasting, music media |
| Type | Music television network |
| Country | India |
| Headquarters | Mumbai, Maharashtra |
9X Media operates as a music-focused broadcaster within the Indian television landscape, where music channels have historically formed an important segment alongside general entertainment, news, and movie channels. The network's portfolio is built around dedicated music channels segmented by language, genre, and audience preference, allowing it to serve Hindi-speaking markets as well as regional viewers.
The 9X Media network is best known for a set of music channels broadcast in India, including:
Programming on these channels is largely driven by music videos, countdowns, and curated playlists, with on-air branding often built around animated mascots and stylised graphics rather than conventional video jockeys.
Within the Indian music television segment, 9X Media is recognised for the early adoption of an animation-led, VJ-less presentation style on 9XM, which differentiated its channels from competitors that relied on celebrity hosts. By operating language-specific channels, the network also contributes to the visibility of regional film music industries such as Punjabi and Marathi cinema on national satellite and cable platforms.