91.9 Sidharth FM is an Indian private FM radio station that broadcasts on the frequency 91.9 MHz. The station is part of the Sidharth media group, which operates television and entertainment ventures in Odisha, and its programming is oriented towards Odia-language listeners.
| Name | 91.9 Sidharth FM |
|---|---|
| Frequency | 91.9 MHz |
| Type | Private FM radio station |
| Language | Odia |
| Country | India |
| Region served | Odisha |
Private FM radio in India expanded considerably after the Government of India's Phase II and Phase III licensing rounds, which permitted private operators to launch stations in a range of Indian cities. Stations such as 91.9 Sidharth FM emerged within this regulatory framework, contributing to regional-language broadcasting alongside national networks.
The station is associated with the Sidharth group of media outlets, which also runs Odia-language television channels. Its content typically combines Odia film music, devotional and folk material, and listener interaction segments aimed at audiences in Odisha.
Regional FM stations like 91.9 Sidharth FM play a role in promoting Odia music, culture and local information. By broadcasting in the regional language, they serve as a platform for Odia artistes, advertisers targeting the state market, and community-level communication.