The EdTech revolution in India is not confined to metro cities. Tier 2 and Tier 3 towns are embracing mobile-first learning, driven by affordable smartphones and data plans.
Key Trends
Rise of app-based tutoring (e.g., BYJU’S, Vedantu)
Career and test prep in vernacular languages
AI-driven adaptive learning tools
Opportunities Companies offering modular, low-data, regional content are seeing high adoption rates. Voice search and video-based explanations cater well to regional learning preferences.
Challenges Low digital literacy, device-sharing within families, and content affordability must be addressed.
The future of EdTech in India depends heavily on how well mobile platforms can cater to non-urban learners.